Digital strategy for search, advertising, and generative AI

Vinderos Solutions is a marketing consultancy based in Sweden, helping businesses build long-term visibility and trust through SEO, Google Ads, and AI search.

Vinderos Solutions is Pontus Vinderos’s consultancy business, focusing on digital strategy for visibility and trust. The work is driven by target audiences, messaging, and business goals—using SEO, Google Ads, and optimization for generative AI tools like ChatGPT as means to an end, rather than the goal itself. The outcome is digital initiatives that are relevant, measurable, and built to last.

Pontus Vinderos has extensive experience in digital communication from both agency and in-house roles, working closely with marketing teams in demanding environments. Through Vinderos Solutions, he now takes on a selective number of assignments focusing on strategies that are both commercially justified and built to last.

Vinderos Solutions is an officially registered business in Sweden, based in Uppsala, just north of Stockholm.

Our Approach

Person looking at a board with notes, ChatGPT illustration.

Vinderos Solutions delivers digital initiatives where impact is built from the ground up. In practice, this means getting to the bottom of the actual data—rather than blindly following system recommendations or generic AI models that often create more noise than signal. The work is grounded in the client’s target audiences and their online behaviour, connecting actions to a sales funnel so that priorities, measurement, and execution all tie together. Relevance is central to Vinderos Solutions, both in audience targeting and messaging.

Services

Vinderos Solutions regularly works with companies looking to boost visibility and trust—yet where the underlying root cause of poor performance lies beneath the surface.

Audits and prioritisation: Assessing what is working today, what is missing, and what to tackle first.
SEO (Search Engine Optimisation): Technical and on-page improvements to ensure the right audience finds you on search engines like Google and Bing.
Google Ads: Campaign refinement and continuous optimisation—anchored to clear business goals.
AI search: Tailoring your presence to build visibility and trust across AI platforms like ChatGPT, Claude, and Gemini, without compromising your core SEO.
Site architecture and content: Navigational mapping, structural layout, and requirements gathering ahead of a new build or major redesign.
Measurement and tracking: Ensuring you are tracking the right metrics and steering your growth free of guesswork.
Second opinions and quality assurance: An independent review of your existing setup (whether managed in-house or via an agency).
Training: Guest lecturing or custom training courses in digital marketing.

Cases

Lecturing (2025)

Guest lecturer at IHM Business School in Stockholm for the Digital Analytics Specialist higher vocational programme. Delivering training and mentoring for the “Digital Analysis, Measurement Planning and Business Value” module, focusing on business-driven web analytics, measurement planning, and tying digital data directly to commercial goals.

UX research (2024)

Project for RikaTillsammans—Sweden’s largest personal finance community. Through user testing (card sorting and tree testing) and digital analytics, Vinderos Solutions designed a new navigational structure, making their website more intuitive for visitors and optimised for search engines.

Digital analysis (2016)

Digital analysis and channel strategy for acclaimed game studio Fatshark, focusing on the co-op action video game Warhammer: End Times – Vermintide. Analysing player search behaviour and providing strategic advisory for Fatshark’s websites.

Contact

Do you have questions about digital strategy, visibility, or how SEO, advertising, and generative AI can be used to drive real value? Vinderos Solutions takes on a limited number of assignments at a time and places great emphasis on finding the right fit. Get in touch via email or LinkedIn if you would like to discuss a potential collaboration.