Hi! I am Communications and Marketing Specialist. My superpower is Digital Communications.
Effective digital communications according to me is all about finding the right balance between business goals, user needs and web technology. The presence in digital channels should have a clear purpose and the work in the channels must be monitored and optimized to achieve the greatest possible effect.
My name is Pontus Vinderos (born Löf) and I'm a Digital Marketing Specialist at the communications agency Salgado in Uppsala, Sweden. At Salgado, I am a consultant to the agency's clients, conduct training and work with the agency's marketing. My areas of expertise at the agency are digital advertising (primarily Google Ads), search engine optimization and web analytics.
I have 15 years of experience of digital communications in both the public and the private sector. Over the years I have worked both as a digital communications officer on the client side and as an online marketer on the agency side.
As a digital communicator officer, I have been employed by the National Board of Health and Welfare, Region Västmanland, the Guides and Scouts of Sweden and Enköping municipality. I have often had the role of webmaster and worked to improve the external site.
As an online marketer I have, among others, done work for the newspaper Dagen, the telecommunications operator Net1, the intellectual property agency Groth & Co, the MC shop Sulas MC, the game developer Fatshark and the career adviser Go Monday. As a consultant, I have worked with campaigns in Google Ads, search engine optimization and web analytics, among other things.
Sometimes I have had the opportunity to share my knowledge with others. I have been a course teacher at the Media Institute and the Berghs School of Communication in Stockholm. In addition, I have been a speaker at several conferences, including the SiteVision Days in Örebro.
In my spare time I have devoted myself to various web projects and writing. Among other things, I have founded attention-grabbing online campaigns against the nationalistic party the Sweden Democrats and suicide. When it comes to writing, I have blogged about digital strategy for years on my own Swedish blog Webbstrateg.nu. Previously, I also wrote a youth novel that I published on my own.
I studied at Uppsala University and have a master's degree with a specialization in journalism. In addition, over the years I have taken courses in everything from project management to fiction writing.
Development of a new website and new intranet for Tyresö municipality in SiteVision. My role was as Tyresö municipality's project manager and client during the first half of the project.
Development of a new site for Enköping municipality in SiteVision. My role was as Enköping municipality's project manager and client.
Development of a new website and member sites for the Guides and Scouts of Sweden in WordPress. My role was as the Scouts' project manager and client.
Private search engine optimization campaign against the nationalist party in Sweden, the Sweden Democrats. My role was as a founder and blogger.
Development of a new website for the National Board of Health and Welfare in SharePoint. My role was as a project member and web editor in the Board's project group.
Please contact me if you have any questions.